Celebrity PR Across the Middle East |
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Celebrity PR means big bucks for PR companies. In Dubai Celebrity PR is the domain of the top PR companies. Consider the Shilpa Shetty/Jade Goody situation. Jade Goody’s comments in the big brother house were at best, unforgivable to the British Public. The once adored London loudmouth was reportedly racist to Shilpa Shetty and as a consequence, subject to harsh media scrutiny. She made the comment without the assistance or rather the protection of the best Public Relations gurus that pushed her to fame after her first and undoubtedly best, BB appearance. But since she has left the house a second time we have been drip fed a carefully constructed public relations plan to gradually gain the public’s favor and slowly rebuild her public profile. We know that she will never be where she was before but without the help of some of the best PR help, she would well and truly be nowhere. Shilpa Shetty is now a British public household name. Shetty's spokesperson and publicist Dale Bhagwagar, remains her best supporter. "The UK media is like that, their adulation for a celebrity doesn't last very long. But that doesn't mean she's not good. She's got a lot of work in hand." But it seems that even with the well publicized kissing incident with Richard Gere, she still comes out smelling of roses – again with the help of some of the best Public Relations. Celebrity public relations in Dubai So will we need similar public relations for celebrities in Dubai ? It seems more and more celebrity’s are gracing Dubai’s shores since the Beckam’s bought a Dubai property and bringing with them ample press coverage. Concerts have continued to increase in popularity with recent artists including Pink, Aerosmith and Shakira. And with the obvious wealth in Dubai, it seems more and more companies can afford to bring celebrities over to Dubai for endorsements and openings. The entertainment market in Dubai is fiercely competitive, so the best PR agencies need to be identified and utilized for any celeb wishing to have a successful visit to Dubai. Some people would argue that a good pubic image all boils down to personal talents and true images and that a PR person can create an image, but doesn't have the capacity to sustain it —without talent a PR activity can go bust. But this works the other way also. Without PR, talent can go unnoticed, especially if you’re trying to break into a new market like Dubai . Strawberry flavoured success There are a number of agencies specialising in celebrity PR in Dubai and one notably that is gaining increased clientele is Strawberry PR . Strawberry PR’s portfolio include: Award winning Turkish singer Tarkan, Egyptian superstar Amr Diab , Britains first black DJ to receive an MBE Norman Jay, Queens of hard dance Lisa Lashes and Anne Savage and Aussie electro and house legend Dion Mavath . Each successful visit to Dubai have been carefully planned and executed by Strawberry PR earning them a reputation as the next best up and coming celebrity PR agency in Dubai .
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