Dubai PR Market

Dubai has been and remains still, a PR dream. Its public relations and media strategy to its public and the rest of the world has clearly established Dubai as a quality tourist destination.

Dubai UAE is perched perfectly on the southern shores of the Arabian Gulf.  Its peaceful culture and good location between East and West, the UAE’s centuries old trading tradition has continually bought visitors to its shores.

The discovery of oil in 1966 dramatically transformed the emirate by allowing the development of the economic and social infrastructure which laid the foundations for today’s society enveloped in a rich and luxurious lifestyle. Since this point, and the joining of the emirates in 1971, Dubai and the UAE has gone from strength to strength.

Year-round sunshine, virtually deserted, clean sandy beaches, luxury accommodation, tolerant and welcoming ambience, crime-free public environment and a cosmopolitan lifestyle have made Dubai’s Government’s marketing and Public Relations strategy easy.  Media across the world have had a field day reporting the gushing lifestyles available to anyone entering Dubai.  Dubai offers lifestyles to suit even the fussiest visitor. 

Every week a new lifestyle focused initiative is being announced in the media. PR companies are finding more and more clients knocking on their door, asking for help to get ahead of the game.

With a population growing week on week and the average net worth of individuals higher than most places in the world, the lifestyle market is boiling.  As more and more people enter Dubai, these lifestyle choices will expand and diversify to meet growing demands and varied tastes.

The recent results of the MasterCard Consumer Lifestyles survey conducted at the end of 2006 highlighted consumer preferences.   

It showed all UAE based consumers surveyed planned to travel in the next 12 months: 84% for personal reasons, 2% for business and 14% for both. With temperatures nearing 50 degrees during summer months, it’s not surprising that overseas travel is such a high priority for people living in the UAE.  

Shopping is very popular holiday activity, and ranks as the main activity enjoyed on a holiday trip.  Entertainment followed, then visiting family or friends, then rest and relaxation and finally general sightseeing.

It has been reported in the media, the lifestyle PR market has seen similar trends, but with limited media research available, it is hard to say exactly where the majority of growth is.  Still, anyone living or visiting Dubai only needs to look around them to understand the importance of lifestyle choice is to the residents of Dubai.  A culture of a place takes decades to change, so for the foreseeable future, you can rest assured, the Dubai lifestyle market is set to continue its growth.

About Strawberry PR

We like to think that we break the typical PR Agency mould with our down to earth and intelligent approach combined with a genuine enthusiasm for our work and our clients businesses.

We pride ourselves on listening to our clients and gaining a real understanding of their business. We work with our clients to become an integral part of their in-house capability rather than an add-on. We believe in taking an integrated approach to marketing communications and are used to working alongside other client agencies.

Strawberry PR & Events is a boutique PR agency which provides a range of creative media, events and public relations services to the GCC, North Africa and Middle East regions. A highly motivated and independent agency, we take an enthusiastic and proactive approach to our work.