Public Relations in the Middle East

“Do you know of any good PR agencies in the Middle East?” asked the marketing manager of a new law firm to Dubai “I couldn’t find hardly any on the internet and I can’t find any publications”…interesting…aren’t these PR agencies supposed to be experts in building profiles and brand awareness?  Why is it that a major UK company can’t find adequate information on Dubai’s PR industry?  Middle East PR agencies claim to be able to help companies with their marketing strategies yet the PR industry seems to have forgotten to market themselves.

In light of this lack of information, this article sets out to give a few examples of reputable PR companies in Dubai, information foreign investors and those wishing to launch a business in the Middle East, should have at their fingertips.

The best agencies in Dubai

Asda’a Public Relations,  These are the largest public relations company in the Middle East and a member of MEPRA, the Middle East’s association of public relations who aim to raise standards in the Middle East.

Strawberry PR, www.strawberry.ae.  Recently another publicist quoted Strawberry PR to be “Great to work with” and “definitely one of the best in Dubai”.  Recent success of PR campaigns for Champagne  Plus, not a week goes by without an exclusive invite from Strawberry to some opening or event – they also managed to Snag Dubai Lime the high profile social networking site in Dubai – High profile because of the PR efforts it has to be said!. nights at Keva and Central Perk’s promotion of their new live music nights are testament to their success.

D’Events.  These Middle East publicists specialize in entertainments and have ample experience in marketing, event management and  PR. They have partnered with a London speakers bureau enabling them to bring over a plethora of famous clients for events and conferences.

The PR agency list

There are of course, many more PR agencies in Dubai.  Some are listed below.  It’s extremely hard to comprehend an agency trying to market themselves as experts in public relations, yet don’t have a website.  Those agencies have therefore been omitted from this list.

Strawberry PR www.strawberry.ae

Active PR www.activepr.net

Bates Pan Gulf www.batespangulf.com

CommuniGate MIddle East  www.communigateme.com  

Concept PR www.cpr.ae

Diva Modelling & Events www.divadubai.com

Ekadaa PR www.ekadaa.com

Landmark PR www.landmark-pr.com

Matrix Consulting Group  www.matrixdubai.com

Memac Ogilvy & Mather LLC www.memacogilvy.co.ae

Orient Planet  www.orientplanet.com

PressRelaseNetwork.com www.pressreleasenetwork.com

Promax Middle Eastwww.promaxme.com

Promoseven weber shandwick www.webershandwick.com

Rawaj International FZ LLC  www.rawajinternational.com

Solution A 2 Z LLC  www.solutiona2z.com

Spot on PR www.spotonpr.com

Sareem International www.sareem.net

Strategic Communications Group FZ LLC www.scgfzllc.org

Total Communications www.totalcompr.com

TBWA/RAAD www.tbwaraad.com