Jeeran set to expand into Dubai |
Jeeran set to expand into Dubai - The Arabic portal expands to cater to regional online marketing demand -
12th March 2008, Dubai, UAE – Jeeran.com, the Arabic leader in User Generated Content, has reinforced its leading market position by launching their Dubai office. Set in the hub of Dubai Media City, Jeeran.com will service the region’s increasing demand for online advertising on social media. The opening of the office in Dubai places Jeeran.com in the centre of the Middle East media agency hub, and lines the company up to compete with other local rivals for the expected boom in localized and social regional media spending. With its user generated content applications including blogs, personal websites, and user profiles, Jeeran.com claims over one million users on its platform with other tools that facilitate members generating their own online content. The company’s content base of user generated blogs, videos, photos and files is growing rapidly in line with internet growth in the region. The growing trend of internet use at home in the region, combined with the use of the internet as a primary form of communication for individuals to share their thoughts and ideas places Jeeran.com in an excellent market position.
“The
establishment of our Dubai Office allows us to better service our media and
advertising customers that need to understand exactly how powerful social media
has become. With over 3Bn USD spent in
the UAE market on advertising and the growing migration from off the page
advertising towards online media channels we felt that now was the right time
to invest in our local office as internet growth has already hit 45 million
users” said Mr. Omar F. Koudsi, President and Co-Founder of Jeeran.com “We took a long term investment decision to open our media and sales business in Dubai. Dubai really has achieved an incredible feat in its growth and with Dubai having the internet and media community in such proximity to each other it made perfect sense for us” continued Mr. Omar The Middle East media market to follow the trends displayed in the USA and in Europe where page advertising has decreased whilst online advertising has increased dramatically. The effectiveness of Internet advertising, which can be measured using a variety of methods, is where the customer gets a real return on investment. It is extremely difficult to measure how effectively television, newspaper, radio or magazine ads drive sales but with online, an advertiser can tell who clicked on an Internet ad and even who bought a product or service during an internet session. Companies such as Google and Yahoo have really been dominant in the Global search market but social media innovation requires a different skill set you only have to look at recent social media acquisitions by both companies to understand how big social media really is. Jeeran.com offers media, the power to reach wider demographic and advertisers segment to the very specific interest group, age, or geographic location quickly – resulting in a much higher return on investment for the companies’ customers. About Jeeran.com Jeeran was launched in 2000 as the first Arab web hosting community, with a young a futuristic vision to provide Arab users with the latest web technologies and the means to communicate and connect. Its services translate to more than innovation and creativity and they open new opportunities to the advertiser to reach millions of users by relating to their interest and demands. The Jeeran community has reached over 1 million members, and over 600,000 thousand websites built and over 75,000 active blogs. Its social network revolves around its user's content and the relationships between its members, and thus it has been a pioneer in pushing for the power of user generated content ever since it was launched.
For more information, please contact: Strawberry PR & Events abier hamidi Al Safa Tower, off. 1605 Sheikh Zayed Road p.o box 119027. dubai. uae tel. +971 4 331 5173 ext. 104; fax. +9714 331 5215; mob. +971 50 353 1613 email. This e-mail address is being protected from spam bots, you need JavaScript enabled to view it ; www.strawberry.ae |
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