Patrizia Pepe & Braccialini

Patrizia Pepe & Braccialini: Definition of Unique, Elegant, Italian Chic

- Festival City Boutiques unveiled-

Dubai, UAE, 4th April 2007- Two of Italy’s most respected and renowned luxury brands, Patrizia Pepe and Braccialini, announce their new Festival City boutiques.

Patrizia Pepe:

No brand has been able to portray such strong and sophisticated looks quite like Patrizia Pepe has. Offering nothing but perfected stylistic solutions, Patrizia Pepe’s new boutique in Festival Waterfront Center at Dubai Festival City, really knows what it means to embrace simplistic and sophisticated Italian chic.  

For the past 13 years, Florence born fashion label, Patrizia Pepe has etched its way into the lives of so many people from different cultures and countries, setting a trend for rich stylistic solutions for women who strive for a unique way of dressing.  In 2007, Patrizia Pepe mono brand boutiques has reached to 69 stores around the world and the brand supply to 1200 luxury multi brand stores worldwide.

Patrizia Pepe started its trend in Italy and then quickly exploded when introduced to different parts of Europe and Asia, and has since been building its fierce reputation. After introducing itself in Crowne Plaza, Holiday Center Dubai early 2006, Patrizia Pepe has gained popular attention in the region.

Highlighting the new boutique is the Spring/Summer 2007 collection ranging from 1950s glamour-esque style, such as traditional polo shirts inspired by the Wimbledon tennis tournament, to a more casual but refined grunge look tendency of garment-dyed washed cottons. Patrizia Bambi, the driving force and mastermind of the fashion label, creates this impression with the union of precious materials and strong couture that gives the body a chance to express itself. The result is no other than electric, striking, unmistakable, unique and most importantly, personal.

Not only has the fashion label become a trend in its own, but one glance at the boutique showroom will leave a lasting impression. The shops’ interiors are designed as always by Ronaldo Fiesoli and stay true to the brand and history, brightened by the notorious brand colours; yellow, blue and red and celebrating its Tuscan origin with the olive branch. 

Braccialini:

Braccialini, synonymous with quality, design and distinctive style unveils its new Multi-brand boutique at Festival Waterfront Center (Dubai Festival City).

Braccialini is notorious worldwide for their creation of handbags, shoes, leather goods, and accessories. Mastermind behind Braccialini, Carla Braccialini expresses all her creative ideas with the experimentation of any material accessible to her, with particular interest in leather, velvet, brocades, and silk. Despite the broad use of materials, the design team remains true to the Braccialini philosophy of keeping ahead of the times while savouring the notion of feminine elegance. The company's success lies on its ability to create five distinct styles each season for the five different brands within Braccialini, each with its own unusual taste, that all pay meticulous attention to details, shapes, and colours.

The new Braccialini Multi-brand boutique stretches over a 130-square meter surface and represents the largest of the 30 mono-brand boutiques around the world. The design concept of the boutique is in perfect tune with the style of the Corso Venezia shop in Milan and finds its basics in luxurious minimal chic: black stone floor, curved steel elements running from floor to ceiling along the walls that support opaque Plexiglas shelves; niches embedded in black mirrored spaces and black glass columns that intensify the sparkling light of a precious crystal chandelier that drapes gently down to rest on a black horse leather ottoman.

Constantly innovating and redesigning their couture, Italian fashion label Braccialini embraces and supplies the ultimate glam look. It is through the sophisticated and unusual selections of designs, that the true femininity is achieved. At the new Braccialini multi-brands, besides Braccialini genuine Italian leather handbags you will find Braccialini 100% made in Italy shoes and other luxury brands produced by Braccialini SRL such as Mariella Burani & Loony Tunes (Warner Brother’s brand) handbags and accessories along with few other brands of handbags & shoes.

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